After an epic 16-hour flight from Dubai to San Francisco on the Airbus A380, a manic day exploring Silicon Valley and gallons of root beer later, the immedia team finally found themselves outside Moscone Centre this afternoon ready to register for Build 2015. The advertising banners are multi-storey in height and drape Moscone and the […]

Apple has recently updated devices and OS's and, after months of pontification, iOS7 and the iPhone 5s are now in consumers' hands, receiving positive reviews and adoption. But how do these updates relate to Apple's other moves and why didn't they release a low-priced iPhone? It is difficult to understand Apple's moves without understanding their actions in the context of the post-PC principles that shape this new future